There has never been a better time in history to be a child. The selection of children’s programs is more abundant than ever and caters to every child from the toddler to the tween. One channel in particular that continues to lead the pack in this department is the Disney Channel. Mickey has never looked so good. Who would have thought that the little mouse we all loved in our own childhood could be so au current? This channel should be a staple in every home in America, with or without children. While other child centered television programs cause many parents to cringe as the characters demonstrate violence towards each other or dabble in the inappropriate sexual references that we gratefully realize was just over our child’s head, the Disney Channel provides a welcome respite from our PG-13 cartoon world.
Appealing to the widest demographic is the offering of sophisticated children’s programs that doesn’t make kids feel like they are watching a “kid’s” show. The most notable program in this category is Hannah Montana, the everyday girl who leads a double life as a pop superstar. This perky little child star, offspring of none other than Billy Ray Cyrus of country music fame, keeps small children entertained with her catchy tunes and physical comedy. At the same time, Miley Cyrus, as Hannah Montana, satisfies her older pre-tween fans with story lines that are both relatable and (whew!) G-rated. Other lovable shows in this category include The Suite Life of Zack and Cody, Cory in the House, and-the newest offering of the omnipotent MouseThe Wizards of Waverly Place.
In the Suite Life, twin tween boys Zack and Cody, living in a hotel where their mom is a lounge singer, get into mishaps and mayhem, a lifestyle most children covet, but their adventures are mostly harmless experimentations. For example, the time the boys decided to open a teen night club in the hotel, complete with theme nights and soda bar. Then there was the other time when the boys invited all the cool kids over to hang out with them at the hotel, only to be taken advantage of and get in trouble for all the damage caused by their guests. The story lines speak to kids’ imagination and issues that kids think about but without condoning or encouraging delinquent behavior. Adding to the appeal of the show are the just as entertaining costars, like the candy counter girl Maddy and the spoiled heiress London. The upshot is, the stories all conclude the same way, with a moral and a lesson. The boys never get away with any shenanigans, even when Zack lied to his parents about graduating, though he actually was being held back. Every story, much like the rest of the offerings on the Disney Channel, is punctuated with a strong message that encourages kids to take the high road and that lying/cheating/stealing does not pay.
Cory in the House follows Cory Baxter, who some remember as the character of Raven’s brother from That’s so Raven, as he leaves the San Francisco suburb with his dad to move to Washington, DC where his father has accepted a position as the White House chef. Though far reaching in its story line (how relatable is the life of a kid who lives in the White House?), Cory manages to appeal to kids with his business schemes, physical comedy and the comedic timing of a seasoned pro.
The newest addition to the Disney lineup is the charming Wizards of Waverly Place, the story of a family of wizards in training. The adorable up-and-comer Selena Gomez leads this cast as the middle child with two brothers, just learning to hone their magic skills as they navigate the trials of tribulations of adolescence. One notable must see episode finds Selena’s character using a time reversal spell in an attempt to help her older brother get his first kiss just right. The story lines appeal to tweens with “grown up” issues without being inappropriate or stepping over the line. In addition, younger kids will appreciate the magical mishaps as the kids get their magic wrong, like the time the animated figure from dad’s track trophy evades the family as he runs around the house taunting his pursuers. Again, mom and dad can rest easy; this is one prime time show you won’t have to screen.
As always, Disney would not be Disney without a generous selection of cartoons. No Saturday morning would be complete without Playhouse Disney, Disney Channel’s programming segment geared for the youngest fans out there. Disney has improved on the cartoons many adults remember from their youth. The animation is as close to 3D as you can get without the funky glasses. The colors and characters practically jump out of the screen. The characters we all know and love look better than ever, not showing any sign of their 75+ years. Mickey, Minnie, Goofy, Donald, Daisy and even Pluto take us through a 30 minute adventure, where no task is too small and no adventure too big. The interactive format of the show engages the television audience into the program, challenging them without overwhelming them with simple riddles and fun puzzles. Parents will be pleased with the content, while kids will be thrilled with the fun.
With Disney Channel’s acumen in the promotion and marketing of children’s programs, it is no wonder that it has enjoyed such success. If you want to make your kids happy while keeping your finger on the pulse on the Gen Y-ers, look no further than Disney Channel. Who knows, maybe you’ll even watch when the kids are not around.